Tire Center: sale of tires and disks in retail (Medium city)

Tire Center: sale of tires and disks in retail (Medium city)

Option 1: Build a center with a wide range of services

To make a lot, you have to sell a lot. Therefore, at the turn of the twenties, in order to retail business generated a solid income, will have to start by investing seven figures in the construction of a truly modern tire center with a wide range of additional services.

It is connected with the fact that if 15-20 years ago the average retail markup for tires was 30%, now the majority of stores “twist” to the purchase price of about 5-10%! No wonder that even just to get to the same level of income, the old-timers in this niche need to sell 3-6 times more. Such a turnover could give only a large tire center in a place with good foot and car traffic – so popular before stalls in the markets are no longer effective.

Option 2. Sale of original tires and rims + services.

To make a lot of money – you need to be different from your competitors. In this business model, the main advantage will be the sale of tires and disks, which are not on the shelves in the neighboring places. These can be rare expensive custom-made models that were imported directly from Japan, or just found at salvage yards of rare cars.

Additional services can also help to attract clients, like powder painting and restoration of the old original models of disks. In such a studio are in demand and related tuning services – for example, tuning of suspension: lowering of road clearance, installation of pneumatic suspension, etc.

Option 3. Selling truck tires and used tires

To make a lot of money – you need to give customers the opportunity to save money. A good illustrative example would be points of sale of truck wheels, which in parallel with the implementation of new tires offer customers a service to weld – to restore the old rubber with residual tread to 3 mm. This business segment in principle worthy of more detailed mention as a very innovative and in demand during the crisis, we can not mention it now – as an example of attracting new customers in the tire retail.

Another example of making money by saving customers’ money can be selling used tires. More and more small retail stores are adopting this format from tire stores (and some of them even appeared and “grew” out of them). Indeed, situations are different – for example, a puncture in one tire, beyond repair, it makes no sense to run to buy a new set. Many people simply limit themselves to the purchase of one used “stingray”.